Raúl Gorrín The Entrepreneur-humanist

viernes, 5 de mayo de 2017

Productivity aspects

By Raúl Gorrín.- In productivity there are some aspects that are essential to achieve it, so you need to be clear in such a way that the precious objective is materialized promptly, “what you work on?” “Your level of efficiency” and “what you will do later”. When you know about these three aspects, then productivity will be present as you wish.

· Review your routines and determine if they are useful to you:

1. Your routine, your way of working.

2. Take a look at how to evaluate your tools, devices, the applications and programs that your computer has.

3. Observe your routine checking emails, how it does and at what time.

4. Think about how you carry out your reflections on your work, your product and / or service and your goals.

5. Observe everything and you will be able to specify if you have created routines that you have finished normalizing and have made them vital part of the way to carry out your work.

6. You will realize of it when you stop doing it or because of some circumstance changes and the procedure is done in a different way, then you feel that everything is wrong or not going well.

7. What you need to do is to identify in detail your habits and routines and ask yourself if there is a better way to do it than the current one.

· Where do you carry out your work?

1. Your workplace is a determining factor for many people. So check how effective is what you do in the place that you do it.

2. Maybe you need to change your workplace, the atmosphere, the elements and tools to improve productivity.

3. Ask yourself simple things like if you have what you need and if you can find it easily.

4. Changing your context may be what you need to be more productive. Proceed to identify the context in which you work best. Try changing scenarios and tools.

· Who is that person that you spend a lot of your time?

1. It is necessary to establish how much people with whom you regularly share your time help or delay your tasks.

2. Make a list of five people that you spend the most time with during the week and evaluate each of them in relation to your work and your productivity. Those who accompany you may not be your best company to achieve the much desired productivity.

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jueves, 4 de mayo de 2017

Design thinking is a tool for innovation

By Raúl Gorrín.- Nowadays, to achieve success you need to be creative and ride on the innovation bus. This is the market demand and if you don’t take the risk you will be a fossil. Fortunately, there are tools that make easy the process of innovation, including “design thinking” that is very useful for organizations when designing solutions, as it allows companies to obtain better results in marketing. The design thinking tried to develop the innovation placing people in the center who acquire the leading role.

Design thinking uses the sensitivity of the designer and his problem-solving method to solve people's needs in a technologically possible way while being commercially viable. We are in the presence of a tool, a technique, a methodology that improves the design and puts the final product in the background. Also, design thinking resort to different ways and are developed through multidisciplinary teams. You have to think like a designer, be creative and connect with the consumer.

In brief, the issue is not to generate big campaigns but to connect with consumers in a meaningful way for them. This is what matters, the nexus, the emotional connection that is created with the consumer and the brand, to be exact, it generates a commitment/loyalty because the company provokes in the client feelings and emotions around the story that tells. A product is not bought just because it likes, but because of how the customer feels about himself when he uses it. It is a matter of creating experiences and emotions.

It is very important that everyone in the company share the same vision, the designs must be the result of an environment in which collaboration prevails. This connection must be long-lasting over time. It can’t be circumstantial because it does not work.