Raúl Gorrín The Entrepreneur-humanist: business strategy

By Raúl Gorrín.- Negotiating is an art, according to many people and definitely something true have to have, but without denying that there are people who have a natural ability for negotiate. It is possible that the rest of mortals can learn how to do it successfully by following some techniques and advices. When you are at the head of an organization you have to learn to function with grace and wisdom.

Negotiators often focus on the details and forget about that they never lose of sight the goals that they want to achieve. The perception of the business from different perspectives causes for the negotiators to fall into discussions that, at times, acquire complex character. This prevents the parts from seeing opportunities, common goals, and wasting precious time that might well serve to talk about agreements rather than differences. This is why, it is necessary to learn to negotiate in an abstract way to avoid falling into arguments that lead nowhere.

Usually negotiations are framed on very specific issues and both parts seek to maintain their position. Everyone wants to achieve what they think benefits their company and this prevents them from approaching points that can be a benefit for everyone. The elements of any negotiation are really reflections of bigger goals. To learn to think more abstractly try these techniques:

1. Get on the other side: We talk about of putting distance from your current position, look at the other. This can help you take social distance. See the matter as if you are going to give a consult to another company about what to do in the negotiation.

2. Think that the negotiation takes place in the future: This will serve to create distance in time. It is about to put yourself into perspective and imagine that the business will take place after a few months.

3. Position yourself at a physical distance: Creating physical distance is very useful and can be done by imagining that you are observing the negotiation from a distant point, from another space. Resorting to a colleague or person that you trust, who is distant to act as an objective observer can allow you to achieve the abstraction you need, and when you think in the abstract, you can see more clearly the important negotiation goals.

Visit:

www.raulgorrin.org

El emprendimiento humanista

Los nuevos emprendedores

Referencia empresarial

Conciencia social

Productivity and Efficiency

The Entrepreneur-humanist

Follw me:

Twitter

Facebook

Google+

By Raúl Gorrín.- When starting a new business, it is necessary to show that a detailed investigation of the subject has been carried out, in order to cover all the flanks when establishing your business. Now you have to determine the size of your market, determine who your main competitors will be and how you can create a niche market for your company to make it. Take a look of these tips:

· Investigate how many potential customers exist in the market for your business.

· You should estimate the volume of your winnings. This will be instrumental in attracting the attention of people who read your business plan.

· Among the general categories that will allow you to move in the right direction are: Free online resources, government resources, trade associations, financial services firms, online data providers.

· Determine the strengths of your industry and trends. This is something that should be done taking into account in all angles, so that potential investors understand and can see the convenience or not to start a business in that sector.

· PEST (Political Economic Social Technological) analysis is a good strategy for this. This will facilitate the identification of the factors of the general environment will affect your company. This analysis is carried out prior to the SWOT analysis (Strengths Opportunities Weaknesses and Threats).

Besides this, to do the PEST analysis you should consider:

Political factors: determine the role that the government will play in its industry. Economic factors: establish the economic situation both local and national.

Social factors: indicate the relevant changes in lifestyle trends, demographic, consumer attitudes, buying behavior patterns and opinions that will generate your industry. Technological factors: specify the impact of changes in technology trends in your industry.

Porter analysis is another tool that will be useful to you during the research process on your industry. This analysis deals with the five forces that are:

1. Threat of new competitors: The idea is to establish how easy or difficult it is to enter into the business proposed by you. The ability will be indicative that there are many competitors who are struggling to make a profit. On the contrary, if it becomes very difficult, we may be in the presence of a competitive advantage.

2. Threat of substitute products or services: Here it is necessary to determine if another product or service can reduce the demand of it or if it can completely move it of the industry.

3. Bargaining power of buyers: Here you have to inquire about the purchasing power of your potential customers, their level of organization to exercise their purchasing power or if their competition can persuade and set free a price war between suppliers.

4. Power of negotiation with suppliers: It is necessary to specify how much depends on a particular supplier so that your business can operate.

5. Rivalry between competitors: Depending on the first four forces you can get a good understanding of the market, as well as establish how good an idea is to enter the market, how long it can last in the industry and what means and will allow you to make space in it.

Well, after giving the analyst of your business plan an idea of market trends and changes in the industry model, you have to work on identifying your main competitors. This should be seen not only direct to your competition, but also in those with similar offers and indirect competition. The SWOT analysis we have talked about on many times can help you in this regard. Finally, it is necessary to establish the generic competitive strategy, which has three routes to excel in the competition:

1. Leadership cost: Refers to the ability to grow operations to offer lower prices than other competitors.

2. Differentiation: Specify where your product or service offers something different than the competition.

3. Segmentation: It is a question of focusing on the specific "niche" in the market, for which one has to build a relationship with a smaller audience, then move on to bigger clients.