Many times I have addressed
this very important issue to the business group I preside because for some time
we have tried to become a model and a reference of business humanism in our
country. However, today I am going to emphasize five humanistic pillars which are
currently changing the business world:
1. To put human beings as ultimate goals and the reason
of companies. Beyond productivity
and profitability, dignity of each related (chairmen, employees, workers,
providers, customers, public in general) is highlighted to leverage their full
growth.
2. Management aware of its role into the society it
belongs to. Hence they are not
satisfied to keep to legal obligations but to make a business social commitment
aimed at common benefit and integral well-being of the whole society.
3. To promote collaborators’
capabilities, potentialities and talents through motivation and education to
achieve business goals and at the same time it supports their full development
as human beings, professionals and integral citizens.
4. Merits as sources of authority. Authority is based on merits and not in the power of a
position. Therefore, authority will always have to be aimed at setting the example
and trying to get respect from decisions, actions and team work, rather than
coercive ability or a position in the organization chart.
5. Sensible and flexible leadership. To appreciate and understand individuals in their
full complexity, to listen to them, help and motivate them to reach their
goals. To notice changes and adapt to them. An open, conciliatory and
optimistic attitude.
