"Una carrera por el futuro" (A run for the future) scholarships receive guidance about their fundamental rights

The rights established in the law, family obligations and conflict resolution were dealt  in detail during the First Workshop on Rights and Duties of Children and Adolescents promoted by Seguros La Vitalicia for program grantees "Una carrera por el futuro". This time, it was the students of the U.E.N. Francisco Espejo de El Cafetal, Caracas, who received the license Nieves Pelayo, a defender of children and adolescents from Miranda state, to exchange impressions in daily cases related to child abuse, the importance of values ​​in solving situations, criminal responsibility in teenagers and actions that every can and should take when reporting cases inside their family and community environment.

     Moreover, "Una carrera por el futuro" program is not only an economic incentive, but also to fully support the young student of senior year with high average and scarce resources with a series of dynamic meetings on issues of personal improvement and citizen training that will drive them to achieve their goals in life based on study, effort and excellence. For the coordinator of this educational unit, Kadia Guilarte, the workshops help our teenagers to assume the responsibility of leading their own lives, "matters such as: decision-making, project life, health care and food wouldn’t only be useful and valuable for them, but also would serve to promote positive change in their homes, and that is exactly what is intended".

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Venezuela: a successful scenario to do social entrepreneurship

    

By Raúl Gorrín.- Social entrepreneurship, it benefits vulnerable groups, in other words, it benefits the less fortunate. It’s a nonprofit activity where the human being is the protagonist.

    

     This type of entrepreneurship is known as triple companies since they measure their performance by economics, environmental and social aspects. The motivation of these humanistic micro entrepreneurs is a personal objective that assumes the personal success is not just only to catch value. It is for the value creations.

     They are social fighters, promoters and impeller of social changes. They are willing to defend their ideas against all adversity. They say what they think and act according to that. Moreover, they are passionate for what they do. For these entrepreneurs, the phrase “it cannot” doesn’t exist. They are constants and are focused on get successful result.

     In addition, they don’t expect receive recognition for their actions and when they do, they share it with the rest of the group. Also, they have a great ethic sense. When they don’t have the planned results, they do not see it as a failure; they see it as an improving of the process.

     Venezuela is a country that offers scenarios for these entrepreneurs to develop their creative ideas and help others. For example: Senos Ayuda. Is a nonprofit association of breast cancer. Is the result of the identification, analysis, study, problems reflections and scarcity in the female population. This association marks a cultural change that it represents a before and after in the perception of Venezuelans have. It is simply, organizational and has sustainability.

     There are also others that focus on the formations of children and teenagers like oral health promoters. Also, exist enterprising that promote favorable opinions about what others thing and feel about people of color, transgenders, race and disability.

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Raul Gorrín: Persuade your customer rather than dissuade him

(Raul Gorrín) Companies obviously want to win. It is your goal. They are in business to sell their products and / or services. To make the sale, the customer must be convinced about the quality and benefits that is being offered is what they looking for and need.

You imust show the qualities of the product and / or service and demonstrate that it is really is of high quality  and meets the requirements of the customer.

This is to make the customer see from our point of view what we offer. We need to create empathy between him and us.

It should be noted that for this to happen we must first  be convinced ourselves of the benefits of our product and / or service. If you do not believe in what we do, how we intend to convince others. (Raul Gorrín)

To achieve this task, we must create a rapport with the client where they know their interest are care to and to establish a  level of commitment  dedicated to the client where their interests are paramount Let's look at each of these points.

So we have to create rapport is critical to advancing effectively in achieving our goal. It is fostering a climate of confidence that will allow the customer feel comfortable with us, that is, you feel you really want to serve and help and not just sell a product.

When we feel our client that we want to help and not just sell you a product we turn our exposure and questions to understand their situation, their needs, their problems, their way of promoting health in your company.

We then focus on customer interests, something that we can find basically asking and listening. Must be open-ended questions that create explicit answers. (Raul Gorrín)

Also by listening to our customers we must do more than just hearing. You have to pay attention to every word and detect their emotions.

In this way we can also perceive their fears, fears, hopes and expectations. This we can capture not only the words but also the customers through their nonverbal communication, such as gestures, gaze, intonation.

Remember who you have to talk more is the customer, not you.

Thirdly we need to establish the level of customer engagement with their interests, which allow us to know how we should proceed.

Inquire the  longs and wants to accomplish our  goals and what we are willing to do for it.

We need to reduce the fear of the new, the unfamiliar, between what is obviously our product and / or service.

That's when we refer to tangible data revealing the quality of our product and how it fits the customers  needs.

We must inform the customer of the benefits of our product and / or service, the return on investment and how what we offer adapts and meets their needs. (Raul Gorrín)

Let the customer speak and express any doubts. As you build such a relationship of trust between the customer and your company, where they will express to you their concerns, at that point you will be able to proceed to clarify.

Keep in mind that what matters is not what you believe but what the customer wants and feels, needs.

That is, your goal is to  persuade your client to buy, and  not be dissuaded. (Raul Gorrín)