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lunes, 6 de noviembre de 2017

8 keys to strengthen social commitment in your company



Dealing with our experience with programs we have been carrying out to support the education of youths with low economic resources, I would like to leave for your consideration some key recommendations that will be helpful to strengthen actions, plans and programs which, beyond responsibility, we consider them as our Business Social Commitment (“Compromiso Social Empresarial”, CSE for its acronym in Spanish)

Stop to think and know the vulnerable sector. Many times what we think might help them, is very far away from what they really need and expect from us. It is a fundamental practice to influence positively and adjust the budget.

Focus on a goal according to a big problem. This determination will be part of your business identity and it will give you a range wide enough to develop several programs according to possibilities.

An inner commitment. If you are concerned in helping childhood, disability, health or education, to mention some cases, start with your human talent, providers, neighbors, affiliates and customers. This will give you reliability, credibility and good reputation in front of the rest of the community.

Planning and linkage with the company. This will undoubtedly give you solidity, because when planning, we establish an alignment with business values, their reasons for being and their sustainability needs.  

Involve your human team work as much as possible. You will be surprised at the fact that many of them share your sensibility when facing some problems and situations. Facilitate their participation and take into account any emerging ideas in order to strengthen the activity.

Create support networks. A great social project might not have a happy ending if effective networks of collaborators and sponsors are not inserted. Allies, volunteers, specialists in the area, an organized community, authorities and friends of the cause contribute to consolidate it along the time.

Coherence between saying and doing. There is nothing better to strengthen a social commitment project than our own daily behavior facing this reality. A team in charge of managing it successfully is not enough. Companies’ speech and behavior must be adequate to this vision of society we are pursuing.

Inform results and next projects. Allow people involved and the public in general to know the impact of your CSE with quantitative and qualitative results that they can value and acknowledge as a true contribution to the community. 

martes, 21 de marzo de 2017

The principles spending of a business



     


 By Raúl Gorrín.- Your business, (it doesn’t matter if it is a small company) will generate expenses that need to be met punctually and responsibly. Seen individually, they probably look insignificant, but added one by one will mean a good amount that should be prepared to pay out monthly. Likewise, every organization is subject to unexpected events that should be eliminated. That’s why, it is important to know what the regular expenses of your organization are, to try to reduce them to the maximum through the implementation of a good austerity plan that allows you to make savings.

     The main expense is the payment of employees. You have to pay your employees on time. Remember that your workers are your main allies. You have to pay salaries, social security fee, social benefits section and many more. At this point we need to make a reservation, more than an expense, payroll is a great investment.

     Another common expense is the office supplies and raw materials that are essential to make your business work and grow. Being an accounting item you have to pay attention to unnecessary expenses. Especially, if you are starting a business. On the other hand, the payment of services is an unavoidable expense. Monthly, you will have to face the payment of electricity bills, water, telephone, internet, gas and so far. In addition, to this the payment you need to control your website that gives you the organization’s identity. 

     If you are a small entrepreneur, it is possible that you will be the person who takes care of all the steps of your company. However, to make grow your business, you might have to go to manager’s service. In the case of medium or large organizations, they have a staff to do that. Although, there are special schemes for SMEs (Small and medium-sized enterprises), they should budget for the commissions’ payment for banking services which, they could seem small payments, mean an expense that need to be budgeted. To sum up, be prepared to avoid surprises and stick to your budget so you don’t get any surprises at the end of the month.

 

 

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miércoles, 15 de marzo de 2017

Overcome hallway rumors in your company



By Raúl Gorrín.-     Hallway rumors exist in all organizations and it constitutes an important informal source of information which many truths can circulate, but also a great amount of lies. Studies have determined what it is said in organizations, has decisive effects on the internal environment of companies. Rumors can’t be controlled by the organization, it’s like rumors lives by its own. In contrast, hallway rumors are more credible than official company communications (for workers).

     On the other hand, studies reveal that 75 percent of the circulated information is true (in companies). The problem is that lies sometimes aren’t sanctioned. Let's be honest, the rumors are initiated by the "need" to start "good gossip". It is known from the research that the rumors arise as a response to situations or circumstances of vital importance for workers in the absence of official information or it could be because there is too much ambiguity in the information emanating from the managerial teams. Then comes the anxiety, the discomfort and hence, the gossip.

     Nowadays, these elements are present at work. A typical cause of gossip is promotions policies, the appointment of new bosses, the relocation of employees, layoffs and resignations. A good way to overcome rumors is truthful and official information to counteract excessive hallway rumors. It is up to the human resources and communication departments to implement effective internal information that serve to measure quantity the gossip in organizations.



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martes, 24 de enero de 2017

A great place to work



By Raúl Gorrin.- When enterprises do rotations on their staffs, they make a big mistake because executive and managers of human resources suffers headache when they have to do loyalty marketing inside organization and guarantee permanence of it.

     Exist a way to make this fidelity, the functions of the organization is what workers will do to get evolution, growth and professional development. For some professionals, it’s important to overcome challenges. In the millenials case, it is necessary be creative since this new digital age with a broad knowledge on technology that allows you to do some tasks at the same time.

     For some other professionals, priorities are family, studies, personal projects and so on. They are a group with a lot of experience. For them, the companies must have these descriptions. This group can change their minds by what are they living at the moment.

     Apart from that, making happy the worker inside the organization and to keep a healthy relationship with the company makes them more productive. They will be loyal to you.

     In addition, define the organization chart of the institution where jobs and functions are important for workers, they will know what to do. Don’t forget to evaluate the talent performance and establish training programs to create leaders that will compete for jobs. Give opportunities to the talents to grow and give them the possibility to be the best.
    
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lunes, 15 de agosto de 2016

Raul Gorrín: Persuade your customer rather than dissuade him


(Raul Gorrín) Companies obviously want to win. It is your goal. They are in business to sell their products and / or services. To make the sale, the customer must be convinced about the quality and benefits that is being offered is what they looking for and need.

You imust show the qualities of the product and / or service and demonstrate that it is really is of high quality  and meets the requirements of the customer.
This is to make the customer see from our point of view what we offer. We need to create empathy between him and us.

It should be noted that for this to happen we must first  be convinced ourselves of the benefits of our product and / or service. If you do not believe in what we do, how we intend to convince others. (Raul Gorrín)

To achieve this task, we must create a rapport with the client where they know their interest are care to and to establish a  level of commitment  dedicated to the client where their interests are paramount Let's look at each of these points.

So we have to create rapport is critical to advancing effectively in achieving our goal. It is fostering a climate of confidence that will allow the customer feel comfortable with us, that is, you feel you really want to serve and help and not just sell a product.

When we feel our client that we want to help and not just sell you a product we turn our exposure and questions to understand their situation, their needs, their problems, their way of promoting health in your company.

We then focus on customer interests, something that we can find basically asking and listening. Must be open-ended questions that create explicit answers. (Raul Gorrín)

Also by listening to our customers we must do more than just hearing. You have to pay attention to every word and detect their emotions.

In this way we can also perceive their fears, fears, hopes and expectations. This we can capture not only the words but also the customers through their nonverbal communication, such as gestures, gaze, intonation.

Remember who you have to talk more is the customer, not you.
Thirdly we need to establish the level of customer engagement with their interests, which allow us to know how we should proceed.

Inquire the  longs and wants to accomplish our  goals and what we are willing to do for it.

We need to reduce the fear of the new, the unfamiliar, between what is obviously our product and / or service.

That's when we refer to tangible data revealing the quality of our product and how it fits the customers  needs.

We must inform the customer of the benefits of our product and / or service, the return on investment and how what we offer adapts and meets their needs. (Raul Gorrín)

Let the customer speak and express any doubts. As you build such a relationship of trust between the customer and your company, where they will express to you their concerns, at that point you will be able to proceed to clarify.

Keep in mind that what matters is not what you believe but what the customer wants and feels, needs.

That is, your goal is to  persuade your client to buy, and  not be dissuaded. (Raul Gorrín)


miércoles, 13 de julio de 2016

Which involves serving as a salesman Life Insurance

"Life insurance is an asset that will provide financial compensation upon the death of the designated beneficiaries. The compensation paid by the insurance company term will not be affected by market conditions. While this is not a new idea, can be an incentive for potential customers," said Raul Gorrín, president of Seguros La Vitalicia.

 For those who serve as mediators life insurance "should stop seeing as vendors," says Raul Gorrín.

 In his opinion he believes that this is one of the reasons that makes it difficult to get potential customers.

 "What big sellers (from other fields) have been made to overcome this obstacle has been formed through consultative selling, become partners customer thus offering a high level of service that fosters satisfaction, build loyalty and establishes relationships beneficial and lasting in time, "says Gorrín.

 For Raul Gorrín, success in the insurance sector as Life Insurance salesman is to "facilitate", clearing the way for potential customers and point out what is most important to them.

"We all think about our lives and how we would like progress. But more often it is to find that we have the answers about what it takes to make this happen, "says Raul Gorrín.


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martes, 12 de julio de 2016

Raul Gorrín: Business ethics ensures the sustainability of organizations


By Raúl Gorrín. In today's world where everything moves rapidly and in society under the impetus of communications, society is more open, multicultural and multiethnic and therefore permeable and vulnerable to things unholy castable, be fixed behavior patterns and incorporate into our lives, but also our organizations (businesses, companies or enterprises) an ethical dimension.

The problems of life at this time are not solved only from the point of techno-scientific, but require reflection and ethical-moral approach.

And these two aspects, morals and ethics, have a point of intersection in organizations that must be addressed. Social responsibility is fundamental, that which points to the common good, beyond the individual. As long as society and the global  family is well, we'll be fine and our organizations are also allowed.

The scandals that has seen the world at other times oblige society today to gaze on ethics and morals. This is how the concept of business ethics arises the need to do business framed in moral and ethics, which result in what today is known as Corporate Social Commitment.

Business ethics is imperative in these times, society demands it. Just keep the principles ensure durability over time.
Therefore the new concept of success implies the ethical and moral component companies, which should be part of the vision and mission of them.

 It is unthinkable now circumscribe success in economic benefit as in past centuries only. Society needs arise that give rise to these companies requires behavior that responds to the common interest under ethical and moral standards.

Therefore, the same company that gave life to a company sue in case of any transgression. It is society that imposes corporate social responsibility that we talked about earlier.


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