Tips to build loyalty with client

By Raúl Gorrín.– Clients should be treated as kings and queens to keep them happy and always make them feel like they are at home. Be aware of your services, you don’t want to see your client in a different store.

There are a lot of companies that fights for the same clients as you. It’s precise to fight to conquer those far way customers plus, by your fixed clients. Build loyalty with them.

First, you have to worry about them. Every client comes to your business to satisfy all their needs and you are the one to help them.

Second, give them good personal advising, listen to them and offer an alternative menu that can resolve their problems. Remember, a client who finds answer on your company is a client that probably comes back. You just give them what they need and don’t forget excellent services.

Your image is the first thing that customers will see. Therefore, take care of it like employees being consultants, giving excellent service and pretty good attention. Price your clients but be special with the loyalty ones by doing them discount in some products. And last but not least, take care of your business and keep it clean.

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Current assets, take advantage

  

By Raúl Gorrín.- A current asset is the liquid asset at the moment of an economical closing exercise, in other words, to be convertible into money within one year. Plus, in this category, assets serve for payment to current liabilities.

As part of current assets, we find out inventories, the commercial debtors and other accounts receivable, as well as short term financial investments and treasury.

Current assets, is an essential factor for good management for organizations. They can be liquid asset promptly and they are available for be used by companies.

It exist some types of current assets. The first one, is the cash register, it shows into cash, like inside the own company or current accounts on it or the banks that the company works. The second one, are the clients that have to pay to the company products, service or works done.

Apart from that, inventories have a value in economics terms that could separate if we talk about accounting department. Also, current assets it’s important for renting, salary, services pay and many more. That’s why, is very important for all the companies to manage everything about current asset since many times, it depends to be actives. Moreover, it matters the policy and strategy for invoice collection.

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Venezuela: a successful scenario to do social entrepreneurship

    

By Raúl Gorrín.- Social entrepreneurship, it benefits vulnerable groups, in other words, it benefits the less fortunate. It’s a nonprofit activity where the human being is the protagonist.

    

     This type of entrepreneurship is known as triple companies since they measure their performance by economics, environmental and social aspects. The motivation of these humanistic micro entrepreneurs is a personal objective that assumes the personal success is not just only to catch value. It is for the value creations.

     They are social fighters, promoters and impeller of social changes. They are willing to defend their ideas against all adversity. They say what they think and act according to that. Moreover, they are passionate for what they do. For these entrepreneurs, the phrase “it cannot” doesn’t exist. They are constants and are focused on get successful result.

     In addition, they don’t expect receive recognition for their actions and when they do, they share it with the rest of the group. Also, they have a great ethic sense. When they don’t have the planned results, they do not see it as a failure; they see it as an improving of the process.

     Venezuela is a country that offers scenarios for these entrepreneurs to develop their creative ideas and help others. For example: Senos Ayuda. Is a nonprofit association of breast cancer. Is the result of the identification, analysis, study, problems reflections and scarcity in the female population. This association marks a cultural change that it represents a before and after in the perception of Venezuelans have. It is simply, organizational and has sustainability.

     There are also others that focus on the formations of children and teenagers like oral health promoters. Also, exist enterprising that promote favorable opinions about what others thing and feel about people of color, transgenders, race and disability.

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Stop being a efficient employee

   

 By Raúl Gorrín.-  As a employee, if you are professionals or not, you should visualize you as an attractive product: an employee that provides benefits to the company.

     In every company, exist employees that achieve their objectives, are proactive, efficient, and they are committed. However, they are doing the same function. To stand out and to have better opportunities, it is necessary be competitive to change the status from a good employee to outstanding employee.

     Since the first moment, you start working. You understand that it exist offer, demand and competition. When you are looking fot job, you sell strength, talent and knowledge and for that reason, enterprises hire you to consolidate the business success that probably they already have.

     The only way to deal from efficient to outstanding is with the professional ability to make the difference. You need to invest in courses of specializations that offer opportunities to be better and a successful person, even if you focus on improve the knowledge that companies are looking for.

     Increasing the knowledge areas will become you in relevant and an interesting person for the company that you work. For example: do a language course, a master’s degree, a strategic planning, sales, treasury,, computer specializations and many more. This is considered by your boss to be an outstanding employee.

     Other things to consider are your work partners. They have to need a good concept about you. When you have successful links with others, you show them your leadership skills.

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Program your mind with one objective: success

   

 By Raúl Gorrín.- Sometimes, when we think about successful people, we think they had good lucky and money in their lives and we don’t see further. Those people have had failures, sadness and a lot of frustrations. They fell and got up with strength and optimism.

     The idea to reach success isn’t easy as we think. We should be willing to pay the price that it demands. This status requires determination, effort time and energy. Apart from that, what we are looking for (success), has to be really important for us. This is the only way to keep us motivated through problems and difficult that can we face. It would be easy to make it.

     Another important thing is to switch or program our minds with the success idea. We are not changing things at the same time, but if we are constants, definitely we will be a successful person.

     We need to analyze our weaknesses and strengths. The point is, searching for success in those areas that we have strength. Plus, we need to take risks, make the effort and be patience since success is not an immediate result.

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Brazil takes over Venezuelan market

     

By Raúl Gorrín.- Nowadays, is very common to see Brazilian food products in the Venezuelan market. They are high quality and with a very exquisite flavor.. This dynamism between Venezuela and Brazil is not new. A few years ago, an agreement was signed to create a successful productive chain that has given the planned results.

     The agreement was given through the successful Brazilian global company, JBS S.A.  It is the largest (by sales) meat processing company in the world, producing factory processed beef, chicken and pork, and also selling by products from the processing of these meats. They also, produce other items like dairy and butter.

     JBS also markets hygiene and cleaning products, collagen, metallic packaging and biodiesel and many more. The diverse portfolio of group products has recognized brands throughout the world. For example: Swift, Friboi, Maturatta, Cabana Las Lilas, Pilgrim's, Gold Kist Farms, Offer a wide brand portafolios and products in 24 countries of 5 continents and provides more than 300,000 customers in more than 150 nations.

     It guarantees a respectful working environment where employees form a harmonious working community, which is one of the secrets of their business success in which the adoption, identification and fidelity predominates workers with values ​​and principles of the company assuming its job as your own business.

     Complying with the instructions that they receive from their superiors and observing the discipline rules, while providing their initiative and creativity for the continuous improvement of the process towards expansion as a company of corporate notoriety.

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Investors: your decision, not your money

   

By Raúl Gorrín.-   Probably to initiate a entrepreneurship you need a lot of money that you don’t have, which means, you need an investor. Nobody is fit to do this type of work. So, we need to consider possibilities.

     How can we hold up our decision?

     The idea and business are yours and that’s why you put the rules. There’s no exist a condition where rules are decided by the person who gives you the money. From now on, investor has to adapt to your conditions even when you can feel success. Also, they can bring good and new ideas. This, it doesn´t mean that it cannot be flexible and can’t negotiate some aspects.

     In the same way, the entrepreneur should be proactive and willing to help and work daily for his business.

     Investors also have their own connections; they will help you with credits for new projects. On the other hand, we are talking about investors not partners, so the conditions still being yours. Your compromise with them is to make money.

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United team for business transformations

By Raúl Gorrín.-     Changes impose in the companies; they have a support in the organizational culture which is a factor for the successful of transformations. If this does not satisfy expectations that every change needs, it will come failure. These transformations won’t be available if change management is very low. Nobody support something if they don’t know nothing about it, that’s why, it is important a detailed conversation to achieve changes in every aspect.

     On the other hand, fear get install on work environment because it is ruined by stress, when organizational healthy is not policy and happiness is not an objective. Because of this, anxiety, depression, demoralization, doubt and emotional disengagement cause problems.

     When there is no a detailed function on what to do, workers get confused by wrong messages sent and chaos is created. Leaders, give an accurate vision on what is the main reason that they want to make. As a result, they will send correct messages to their workers.

     A part from that, human resources contributes on failure because they don’t participate on motivation for the transformation process. In other words, transformations need workers with the right information and they have to understand what are those changes if not, work as a team would be complicated.

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What is real-time marketing?

By Raúl Gorrín.- Take advantage of precise moments would be a good way to make grow your business. You should be aware of opportunities to create interest on your clients or public.

     This is called real-time marketing. Is a marketing strategy which sends attractive messages belonging to brands or organizations that are related to events and news that are being carried out at the moment. This helps you with your social networks. Real-time marketing will give you fame and will help you to grow as a brand.

     Technology is very useful nowadays as an instrument. We understand as technology tablets, cell phones, social networks, apps and so on. Another important thing is to see what happens on the news, show business, incidents and relevant situations all over the world to create content that brings the attention from your followers and public.

     Use your smart phone to take pictures to upload on facebook, twitter, instagram, snapchat or recording videos to post them on your social networks.

     Also, real-time marketing, demands your whole attention. This could be (sometimes) a quick moment that you have to take advantage.

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Follow these coaching rules

By Raúl Gorrín.- Have you been promoted to management position? Do you want to become a reference for your good performance? Are you in this position? Do you want to improve your performance?

     Executive coaching can give you some keys to success, but well, there is no an exact formula to success. We understand by executive coaching that is the training to stand out your abilities and your skills of those who management positions are occupied. The purpose is the successful executive formation because they are essential within an organization.

     Beside this, coaching promote the staff motivation, teaches how delegate some functions, improve the ability to interrelate with others, contribute to conformations of work teams, make easy the task performance as well as planification and supervision, likewise promote the staff development.

     The main objectives of executive coaching are: learn, improve abilities, improve efficacy, prevent failure and optimize the enterprise results. For those who are going to do this (coaching) is a pretty good tool that can help you to development those leadership abilities. In other words, this will help you with success.

     Coaching allows what are the accurate directions for work teams. Also, help you to take decisions when it’s a difficult time. Apart from that, improve the leader rol and stand out positivism.

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United team for business transformations

  

  Changes impose in the companies; they have a support in the organizational culture which is a factor for the successful of transformations. If this does not satisfy expectations that every change needs, it will come failure. These transformations won’t be available if change management is very low. Nobody support something if they don’t know nothing about it, that’s why, it is important a detailed conversation to achieve changes in every aspect.

     On the other hand, fear get install on work environment because it is ruined by stress, when organizational healthy is not policy and happiness is not an objective. Because of this, anxiety, depression, demoralization, doubt and emotional disengagement cause problems.

     When there is no a detailed function on what to do, workers get confused by wrong messages sent and chaos is created. Leaders, give an accurate vision on what is the main reason that they want to make. As a result, they will send correct messages to their workers.

     A part from that, human resources contributes on failure because they don’t participate on motivation for the transformation process. In other words, transformations need workers with the right information and they have to understand what are those changes if not, work as a team would be complicated.

      

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A great place to work

By Raúl Gorrin.- When enterprises do rotations on their staffs, they make a big mistake because executive and managers of human resources suffers headache when they have to do loyalty marketing inside organization and guarantee permanence of it.

     Exist a way to make this fidelity, the functions of the organization is what workers will do to get evolution, growth and professional development. For some professionals, it’s important to overcome challenges. In the millenials case, it is necessary be creative since this new digital age with a broad knowledge on technology that allows you to do some tasks at the same time.

     For some other professionals, priorities are family, studies, personal projects and so on. They are a group with a lot of experience. For them, the companies must have these descriptions. This group can change their minds by what are they living at the moment.

     Apart from that, making happy the worker inside the organization and to keep a healthy relationship with the company makes them more productive. They will be loyal to you.

     In addition, define the organization chart of the institution where jobs and functions are important for workers, they will know what to do. Don’t forget to evaluate the talent performance and establish training programs to create leaders that will compete for jobs. Give opportunities to the talents to grow and give them the possibility to be the best.
    
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