The individual is a change agent for a humane business society
The humanist
entrepreneur has migrated from the world of philanthropy to the world of business,
such that social business entrepreneurs make the marketplace more interesting
and competitive and they can become very powerful players in national economy.
Humanism offers potential alternatives: as a philosophy, an approach to life, and a movement it focuses on creating a human-centred, value-oriented society.
In practice, there are already examples of
humanists using entrepreneurial as a means to foster genuine life-serving
developments, while topics such as business ethics, social entrepreneurship, the so called fourth sector, and corporate
social responsibility continuously deepen their footprint in management
education and research.
Humanist
entrepreneurs are people motivated to contribute to social change. They employ
business methods to achieve social objectives, and therefore represent a
blueprint for humanistic business. There is scope for strategically
reorganizing a traditional corporation to serve authentic human needs.
The implications for managers and businesses
The implications of humanism for economic
activities and businesses are clear-cut. Putting people first in business organizations
would allow companies to benefit strongly from increased employee commitment
and motivation.
We see the potential for real change towards
a more humane business environment. Raising the issues about humanism and
business has the potential itself to generate change: change in individuals, in
organizations, and in systems.
Managers who see the sense in humanism in
business can lead from the front, accepting their responsibility for reshaping
our economic system and business organizations, for the benefit of society and
working lives.
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