By Raúl
Gorrín.- We don’t get tired of repeating
it over and over again: The worker is the first ally of every organization and
they should devote all their efforts to keep them satisfied, rather happy to
work with that company. Like its customers, organizations are committed to
providing the care to their employees, to sell themselves to them as the best
of products.
A poll by
Gallup reveals that 87 percent of workers, work only for the salary they
receive, if this is true, we would have to say that companies are doing
something wrong so and that’s why their staff is unmotivated. So it is urgent
that the organizations take seriously what we say and begin to do something to
solve this serious situation.
In
addition, the organizations should follow up with their own workers a fierce
campaign of marketing to conquer who should be their most valuable asset,
because how will a company convince the public that its products are the best
if the workers are not convinced of it? A fierce marketing campaign in the
management of human resources is our approach. A strategy which the worker is
considered as an internal customer to be conquered, explain the product and sell
it.
What would
this campaign consist of?
1)
Well,
in explaining to the worker the benefits of our product and / or service,
making him understand the importance of the work he carries out in the
production of the product and how his work generates added value to the company.
2)
The
issue is to convince the worker of the need to improve his contribution through
innovation and creativity.
3)
It
is very important to inquire among the employees about their needs, their
aspirations, their dreams, then to agree and reconcile work with the family.
4)
Maximizing
the benefits we managed to motivate the workers to make the word good and
really make it into those most important allies of the business.
5)
It
is known that the company is a business and not charity, but it is that you
have to overcome the belief of seeing the money intended for workers as an
expense and not as what it is: a great investment. And that investment should
seek to motivate the worker to make a greater contribution to the organization
in creativity and innovation.
6)
The
departments of human resources have a great commitment in this sense and become
internally a great salesman to conquer more and more allies in that army of
workers who are just waiting for a little more motivation.
Visit:
El emprendimiento humanista
Los nuevos emprendedores
Referencia empresarial
Conciencia social
Productivity and Efficiency
The Entrepreneur-humanist
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