Raul Gorrín. Socially
conscious entrepreneurs are those whose business projects generate economic
benefits while contributing in areas such as health, education and human
development. Humanists entrepreneurs add value with their vision of your
business that brings more than just a product or service. Their aim is to also
contribute in a positive way to society.
Here I share with you a report of Success in
a Changing World, presented by Chivas
Regal magazine which states that employers are far more satisfied if allowed
a social conscience. These are people who often come from communities in
poverty or inequality and are sick of it. They don't just complain about the
hardships of the communities like those they grew up in, they are willing to
act, to make real change, make a difference.
Social
entrepreneurs are real transformers. They know
that things can get better. They do not wait for someone else to solve
problems. They think of possible solutions and act on them.
Social
entrepreneurs usually operate through startups with limited resources. They have
little money and staff shortages to start and maintain their projects, so they
must develop the creativity needed to do more with less.
The key to a
company is making money, and this is no exception in social enterprises. Therefore,
these entrepreneurs know how to create models in addition to promoting the
society and contribute to the environment are profitable for its founders and
investors.
Both the model and its strategies and
objectives are focused on improving the quality of life of people or reduce or
solve problems such as global warming and the low level of education of a
community.
Being an entrepreneur is not easy; less even
when the goal is as ambitious as a change in the status quo or the status of a
town. So startups and companies with social or environmental approach must have
strong, able to motivate and inspire the team and potential customers and
investors leaders.
While a
business can begin to address the needs of a local market, successful social
enterprises are those that develop models that can be replicated elsewhere
under different conditions.
A company with real social vocation ensures
that all participants in the supply chain will win the final product and obtain
benefits that favor its development. A social entrepreneur goes beyond himself.
It is more than looking good for their employees, partners, customers,
suppliers and investors.
While social
entrepreneurship often part of the frustration and nonconformity of some
members of society, so optimism is based on the belief that the market can
generate positive changes. That is why a social entrepreneur sees the
"glass half full"; You know that with effort and creativity real
problems can be solved. They do not see problems but they see opportunities for
real improvement and change for the better.
Entrepreneurs must always
be willing to take risks (financial, personal, etc.) to launch and maintain
your project. This quality is probably more entrenched among social
entrepreneurs, who know that the challenges are great. They have an awareness
that with effort, dedication and passion anything is possible. Raúl Gorrín.
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