By Raúl Gorrín.
In today's world where everything moves rapidly and in society under the
impetus of communications, society is more open, multicultural and multiethnic
and therefore permeable and vulnerable to things unholy castable, be fixed
behavior patterns and incorporate into our lives, but also our organizations
(businesses, companies or enterprises) an ethical dimension.
The problems of life at this time are not solved only
from the point of techno-scientific, but require reflection and ethical-moral
approach.
And these two aspects, morals and ethics, have a point
of intersection in organizations that must be addressed. Social responsibility
is fundamental, that which points to the common good, beyond the individual. As
long as society and the global family is well, we'll be fine and our
organizations are also allowed.
The scandals that has seen the world at other times
oblige society today to gaze on ethics and morals. This is how the concept of
business ethics arises the need to do business framed in moral and ethics,
which result in what today is known as Corporate Social Commitment.
Business ethics is imperative in these times, society
demands it. Just keep the principles ensure durability over time.
Therefore the new concept of success implies the
ethical and moral component companies, which should be part of the vision and
mission of them.
It is unthinkable now circumscribe success in
economic benefit as in past centuries only. Society needs arise that give rise
to these companies requires behavior that responds to the common interest under
ethical and moral standards.
Therefore, the same company that gave life to a
company sue in case of any transgression. It is society that imposes corporate
social responsibility that we talked about earlier.
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