1. Increase the amount of money taken into the company. In simple words, you need to increase sales.
2. Lower the cost.
By Raúl Gorrín.-Today we will talk about different ways to increase the sales in a company. One such way is to increase the goodwill that the company has with its community.
Many years ago I worked for a huge dental center. They must have had over 25 different dentist working for them. Once a year they ran a charity event. Each customer who could not afford dental work would get to pick either a free extraction (tooth pulled) or a filling in one tooth. Every dentist and worker that worked for them was expected to volunteer for this event. The event was promoted by all the local newspapers for free. It was mentioned on the local news stations on radio and telelvision. All this was done at no charge. All the news outlets wanted to be involved in this charity event.
On the day of the event several TV stations filmed what was going on with the charity event.
YES! This was a charity event. And all the work that day was done for free.
Yet all the free publicity that this dental center received was worth a fortune.
I guess that you could call this a Share Value initiative. Charity and helping the community while at the same time the dental office gained the most.
This story happens to be about a dental office but it could easily work in any business.
The CEO has another idea that they would do up to $25 thousand dollars of free work on someone who wrote an essay explaining why they should be picked the winner. He got one of the newspapers to run the contest and for three months, he got almost daily coverage for his contest.
Every business should look into helping their communities. Empower Your Community to Promote Your Business. Large corporations harness the power of their communities, and so can you. Yes, your customers and fans can promote your business for you! In this article, we’ll explain a few ways in which your community can help promote your business and how you can help make it happen. By Raúl Gorrín.
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