By Raul
Gorrín. To succeed in business you must create a plan with goals and
objectives and then be willing to execute that plan through a phased
implementation schedule. There are several key planning factors for competitive
success in business. To be able to stay ahead of competition, you need to
convert each of the factors of the business plan in an executed action.
When creating
your business plan there should be clear focus on key areas of your business.
According to Birnbaum Associates, consultants in business strategy, a business
plan must be based on specific issues. Proposed for example increase revenue by
10 percent annually during the first three years of its business is not an
accurate focused statement. You must use this target as a general statement and
then create lists with very specific actions and steps that will help you
achieve that goal. You will not be able to compete in the field if you only use
general terms in a business plan.
Market share
Capturing
market share is one of the most important factors of a business plan. You and
your competition are trying to reach the same goal. To succeed you need to have
some element that separates you and makes you stand out from the competition.
Try to find out the areas as product support, features and product updates that
are relevant to your industry. Look what their comparative advantages in
relation to other companies that are competing in their sector, and create your
advantage, it can be based on pricing strategy, product availability and online
support.
Customer
service
One of the
key planning factors in customer retention and maintaining a high rating on
consumers is a good customer service. An efficient customer service does not
happen by accident; It is the result of careful planning. Create a training
program that will allow your customer service representatives to continually
hone their skills helps a lot. It is advisable to develop a survey system that
allows you to reach your customers in order for you to get feedback that would
answer important questions about areas such as product support, delivery or
satisfaction guarantee. To stay ahead of competition, you need to know what
your customers expect and how you can keep them satisfied.
To stay ahead
of competition, you need to ensure that the product quality is high. A
defective product costs you money on repairs or replacement. This failure also
costs time and money to its customers. Develop a standard product inspection
that ensures that each product works perfectly before leaving your company. The
goal is to create a manufacturing standard that offers a return on investment
to its customers through characterized by durability and reliability products.
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