A great place to work

By Raúl Gorrin.- When enterprises do rotations on their staffs, they make a big mistake because executive and managers of human resources suffers headache when they have to do loyalty marketing inside organization and guarantee permanence of it.

     Exist a way to make this fidelity, the functions of the organization is what workers will do to get evolution, growth and professional development. For some professionals, it’s important to overcome challenges. In the millenials case, it is necessary be creative since this new digital age with a broad knowledge on technology that allows you to do some tasks at the same time.

     For some other professionals, priorities are family, studies, personal projects and so on. They are a group with a lot of experience. For them, the companies must have these descriptions. This group can change their minds by what are they living at the moment.

     Apart from that, making happy the worker inside the organization and to keep a healthy relationship with the company makes them more productive. They will be loyal to you.

     In addition, define the organization chart of the institution where jobs and functions are important for workers, they will know what to do. Don’t forget to evaluate the talent performance and establish training programs to create leaders that will compete for jobs. Give opportunities to the talents to grow and give them the possibility to be the best.
    
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Raul Gorrín: Persuade your customer rather than dissuade him

(Raul Gorrín) Companies obviously want to win. It is your goal. They are in business to sell their products and / or services. To make the sale, the customer must be convinced about the quality and benefits that is being offered is what they looking for and need.

You imust show the qualities of the product and / or service and demonstrate that it is really is of high quality  and meets the requirements of the customer.

This is to make the customer see from our point of view what we offer. We need to create empathy between him and us.

It should be noted that for this to happen we must first  be convinced ourselves of the benefits of our product and / or service. If you do not believe in what we do, how we intend to convince others. (Raul Gorrín)

To achieve this task, we must create a rapport with the client where they know their interest are care to and to establish a  level of commitment  dedicated to the client where their interests are paramount Let's look at each of these points.

So we have to create rapport is critical to advancing effectively in achieving our goal. It is fostering a climate of confidence that will allow the customer feel comfortable with us, that is, you feel you really want to serve and help and not just sell a product.

When we feel our client that we want to help and not just sell you a product we turn our exposure and questions to understand their situation, their needs, their problems, their way of promoting health in your company.

We then focus on customer interests, something that we can find basically asking and listening. Must be open-ended questions that create explicit answers. (Raul Gorrín)

Also by listening to our customers we must do more than just hearing. You have to pay attention to every word and detect their emotions.

In this way we can also perceive their fears, fears, hopes and expectations. This we can capture not only the words but also the customers through their nonverbal communication, such as gestures, gaze, intonation.

Remember who you have to talk more is the customer, not you.

Thirdly we need to establish the level of customer engagement with their interests, which allow us to know how we should proceed.

Inquire the  longs and wants to accomplish our  goals and what we are willing to do for it.

We need to reduce the fear of the new, the unfamiliar, between what is obviously our product and / or service.

That's when we refer to tangible data revealing the quality of our product and how it fits the customers  needs.

We must inform the customer of the benefits of our product and / or service, the return on investment and how what we offer adapts and meets their needs. (Raul Gorrín)

Let the customer speak and express any doubts. As you build such a relationship of trust between the customer and your company, where they will express to you their concerns, at that point you will be able to proceed to clarify.

Keep in mind that what matters is not what you believe but what the customer wants and feels, needs.

That is, your goal is to  persuade your client to buy, and  not be dissuaded. (Raul Gorrín)

Raul Gorrín: New guidelines for staff evaluation

 (Raul Gorrín) Organizations are required to make assessments to determine the capabilities of their workers, an action that differentiates companies today from the past.  Previously the institutions were indifferent to the  performance competency in their workers. The important thing then was the fulfillment of the established objectives.

 And the worker is traditionally assessed only from their weaknesses and errors, regardless of their achievements.

 Given this attitude there were very few opportunities for self-improvement. This is because the test results were final and gave no chance for correction and rectification.

 An error, since the skills of workers are their underlying characteristics, which are related to successful performance on the job. (Raul Gorrín)

 So now we have the competency assessment, which aims to determine the level of control that a worker has in  competition. This, according to consensus on the possibility of reaching achievements and aspects that need improvement criteria. These actions will provide  the employee with a permanent challenge.

Therefore, this is a tool that organizations are increasingly turning to  often.

 Companies tend to experience greater progress and therefore more productivity, by implementing competency assessment, which allows constant, permanent improvement of workers. This is because the potential, proactivity and efficiency are recognized. (Raul Gorrín)

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Raul Gorrín: Learn how stress affects job performance of the worker and the company

By Raúl Gorrín.Work stress is a reality that can not be denied.  Although there are ways to avoid or at least minimize  stress, it is a condition that affects both the worker and the company.

In this sense, companies must maintain controlled stress levels of their employees, otherwise  their levels of performance, productivity and competitiveness will be negatively impacted.

When the worker is concerned, we should point out that job stress has consequences both physically and psychological. The causative results that can manifest in the short-, medium- and long-term.

It all depends on each individual, their resilience and strength in dealing with stress factors and the time they are exposed.

Knowing what and how the stress was introduced into the fabric of the company, it  will then be mportant to implement corrective and therapy.

Work-related stress can kill the body-mind delicate balance that must exist.

And it is that a psychic effect of work stress can trigger a physical condition or vice versa.

In the psychic aspect work stress can lead to cognitive impairment, difficulty concentrating, anxiety and / or depression, difficulty making decisions, difficulty sleeping, sexual disorders, affective disorders, mental disorders.

Similarly it has been determined that people with work-related stress are at higher risk of developing harmful behaviors such as smoking, alcohol or drug abuse. If these behaviors were present, then they tend to increase.

Obesity, anorexia or bulimia, may also be present.

Also personal relationships and family and couple deteriorate.

Physically, work stress can cause cardiovascular disease, such as hypertension, coronary heart disease, arrhythmias disorders.

Dermatological disorders such as hair loss, dermatitis, urticaria.

In what may manifest sexual erectile dysfunction, premature ejaculation, decreased or increased sexual appetite vaginismus.

Also, muscle spasms, increased risk of muscle-tendon, chronic pain, cramps, worsening conditions such as arthritis, nervous tics, diarrhea, constipation, peptic ulcers, low defenses, hyperthyroidism injury. Headaches.

Meanwhile, the company labor relations deteriorate and the lack of collaboration arises, absenteeism and accidents increases.

A greater number of sick leaves begins to occur and also lower levels of output per employee. The results show as lower productivity.

All this leads or may lead to complaints by customers. To a higher percentage the customer is unsatisfied with the service and / or products they now receive from your company.

Work stress is therefore a matter to be taken seriously and employers must take appropriate measures to prevent the same lead to decreased productivity and organizational measures harmony.

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Which involves serving as a salesman Life Insurance

"Life insurance is an asset that will provide financial compensation upon the death of the designated beneficiaries. The compensation paid by the insurance company term will not be affected by market conditions. While this is not a new idea, can be an incentive for potential customers," said Raul Gorrín, president of Seguros La Vitalicia.

 For those who serve as mediators life insurance "should stop seeing as vendors," says Raul Gorrín.

 In his opinion he believes that this is one of the reasons that makes it difficult to get potential customers.

 "What big sellers (from other fields) have been made to overcome this obstacle has been formed through consultative selling, become partners customer thus offering a high level of service that fosters satisfaction, build loyalty and establishes relationships beneficial and lasting in time, "says Gorrín.

 For Raul Gorrín, success in the insurance sector as Life Insurance salesman is to "facilitate", clearing the way for potential customers and point out what is most important to them.

"We all think about our lives and how we would like progress. But more often it is to find that we have the answers about what it takes to make this happen, "says Raul Gorrín.

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Raul Gorrín: Business ethics ensures the sustainability of organizations

By Raúl Gorrín. In today's world where everything moves rapidly and in society under the impetus of communications, society is more open, multicultural and multiethnic and therefore permeable and vulnerable to things unholy castable, be fixed behavior patterns and incorporate into our lives, but also our organizations (businesses, companies or enterprises) an ethical dimension.

The problems of life at this time are not solved only from the point of techno-scientific, but require reflection and ethical-moral approach.

And these two aspects, morals and ethics, have a point of intersection in organizations that must be addressed. Social responsibility is fundamental, that which points to the common good, beyond the individual. As long as society and the global  family is well, we'll be fine and our organizations are also allowed.

The scandals that has seen the world at other times oblige society today to gaze on ethics and morals. This is how the concept of business ethics arises the need to do business framed in moral and ethics, which result in what today is known as Corporate Social Commitment.

Business ethics is imperative in these times, society demands it. Just keep the principles ensure durability over time.

Therefore the new concept of success implies the ethical and moral component companies, which should be part of the vision and mission of them.

 It is unthinkable now circumscribe success in economic benefit as in past centuries only. Society needs arise that give rise to these companies requires behavior that responds to the common interest under ethical and moral standards.

Therefore, the same company that gave life to a company sue in case of any transgression. It is society that imposes corporate social responsibility that we talked about earlier.

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Raúl Gorrín: Discipline as an indispensable tool for productivity

By Raul Gorrín. Employers who fail to efficiently manage their businesses require a high dose of discipline. And it is that one of the main characteristics of people who manage to make a success in their goals is precisely control of an agenda and a rigid perseverance to complete on time the responsibility.

Discipline: Set of habits and attitudes positive and orderly manner we routed to achieving results.

Constancy: Reiteration motivated behavior or action that leads us to adopt habits and positive attitudes.

  

Employers should have an agenda that includes all activities that are necessary and should make every effort to fulfill them flawlessly. I have learned that one must devote himself to the company, have a routine to fulfill obligations, since those who do not give too much importance to social and personal events not related to the creation of the company in production schedules fail to achieve goals .

Personal productivity is a balance between discipline and perseverance. If we learn to generate projects and organize our time, things will be done with high quality standards, or not have to be if not relevant. 

Discipline and perseverance help us generate a state of constant movement of energy and overcome the obstacles presented to us.

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