jueves, 9 de marzo de 2017

How to face crisis

    


By Raúl Gorrín.- To overcome crisis, organizations play an important role to recover of the consequences that are lived the finance world. It is necessary to plan strategies to be able to face the crisis and overcome it. Take a look of the following phases.

1)      The first thing to do is to know the reality. Diagnose and establish what the state of the environment is. Being clear about the prevailing situation, it is possible to apply correctives. Knowledge of what happens will establish goals and achievable goals. It will also be possible to neutralize the threats and turn the difficulties and problems into opportunities. It is a matter of determination, tenacity and constancy.

2)      Employers in crisis situations present problems related to the national raw material because it isn’t found or is not enough because of limited economic resources and/or limited budgets. This affects (of course) the control price and exchange controls. On the other hand, the clients also face the crisis and have little capital to buy and for this reason, seek low prices. Competition becomes more aggressive than setting price wars. This also affects the staff motivation, the service quality, we face few sales and that’s why, low income and minimal business profitability.

3)      However, being clear about the prevailing economic landscape is vital if the strategy and measure to be adopted are appropriate.

4)      In critical moments what matters to people and to companies is the moment. At present, there are few prospects for the future. It is necessary to stay afloat. This won’t be totally true if you don’t look at the future you will hardly be able to visualize a solution. The secret is to know how to extinguish the current crisis and at the same time, to put in perspective on the future without getting stuck with the problems of the present.


5)      It is necessary the creation of scenarios based on information from different variables because the future won’t be uncertain but possible situations are established to come. This helps to be alert and prepared to deal with eventualities. The present throws clues about the future that is necessary to know to visualize and to understand. The secret is to consider several possible scenarios to avoid surprises and know how to act before each of them.

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