It is possible to earn money and take care of the environment

   

 By Raúl Gorrín.-  Corporate social responsibility has generated frankly interesting and meaningful initiatives to improve the environment without this means that organizations have to give up the objective of making money. It is not an option, but the only way that society will eventually have to integrate the concept of corporate social responsibility into the central axis of organizations. It is the only way and it will arrive sooner or later. Why do we say this? Well, because the survival of companies and enterprises depends on here.

     This will result in productivity, profitability, but also sustainability, health of the environment and customer loyalty. From there to happiness, it will only be a matter of a step. When we talk about happiness, we don’t refer to mere emotionality, but to the state of well-being and progress that is achieved when business interests are tuned to those of the human being, those of society and the environment. They are organizations that stand out for the impact and the way they approach social, environmental and inclusion concepts and it is that corporate social responsibility has transcended from mere philanthropic actions to a strategic element of organizations that have understood that business profit is perfectly possible without this entailing environmental deterioration.

     The evolution of the concept of CSR aims at the concretion of business alliances with the states and civil society in search of growth and sustainable economic development. It is a joint effort which it is committed to maintaining a win-win relationship for all parts. In Latin America, Central America stands out, which has become a pioneer of corporate social responsibility through a joint effort involving six countries in the region; it shares strategy, methodology, objectives, and goals. It is a network that works together to integrate the economic aspects of every organization, such as competitiveness and quality of employment, with the positive social impact of the private sector, all developed inside a strategy that seeks to protect the environment and Governance.

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