Learn how to launch a product or service

   

By Raúl Gorrín.-    Launching a product and / or service is an important event for any company because this is an opportunity to make known the effort of the organization and the efforts to try to satisfy and solve the needs and problems of the clients. 

     Now, how it can be developed to be successful and meet the expectations? The attention should be centered on everything that is carried out according to the plan. So take a look of these phases.

1)      Pre-launch: it includes those previous moments to launch the product and / or service which it is intended to generate expectation and interest in the consumer public. Announcements help to make to see that something interesting is to come. Expectation is constructed by a message or advertisement.

 It is important to generate a mystery environment for the public curiosity. Polls are really good as instruments to know worries. It is important to thank to the participants, at the same time, we have to offer them a special treatment when we launch the product and / or service. In addition, the essential thing during the pre-launch is to offer a lot of value before the sales are even carried out. This is possible if you take into account these three elements: opportunity, transformation and experience of the owner.

a)      The opportunity: is to call the attention of the prospective client to give the reasons why they should be interested in the product.

b)      The transformation: focuses on the "what" and work for explain the type of transformation that is being offered.

c)      The experience of the owner: explains the "how" will change for better with the purchase of the product.

2)      The launch: is the time when the public has the opportunity to buy the product where expectations have been generated. During this time, a sale page is launched and messages are sent by email and social networks announcing an extraordinary offer that has to be maintained for about seven days. You will see how the orders are increasing day by day. People should be encouraged to buy the product during its launch. This phase has a short period and the price will stop being of promotion. The offer, should be noted, has a deadline and won’t return in the same terms.

3)      Post-launch: is the end of the offer. It is a time which the relationship with the customers who bought the product during the previous phases needs to be held together. The best way to catch these clients is to offer them more value, such as extending the offer to them for having trusted in the brand and the product from its launch stage.

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