Por Raúl Gorrín.- The term benchmarking comes from the English
word "benchmark" which refers to the action of taking an object as a
model. Benchmarking is the action of taking the products, services or work
processes of the competition to make a comparison with ours to perfecting them.
Moreover, strategic management uses benchmarking to establish it as a
continuous process that becomes a benchmark for leading companies in every
single production area.
The
organizations that do benchmarking try to determine these steps:
1)
What
their weak points are and then detect which company can serve as a point of
comparison given their effective practices.
2)
The
next step is to investigate the model company to apply the practices of this in
its own organization. It should be noted that the practice of benchmarking
takes into account that no organization is absolutely perfect in all its
procedures, nor surely will be all the products and / or services it produces
and promotes.
3)
Benchmarking
isn’t done with just one company. You have to be in a permanent search for the
whole world.
4)
In
human resources area, benchmarking is usually carried out by associations and
points to the optimization and redesign of workers management policies.
Benchmarking
it is a study and research from the inside. It is the exhaustive analysis of
the processes, review bibliography, knows the latest trends. It is improvement
and innovation of processes, procedures and products.
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