Knowledge: the most important capital

By Raúl Gorrín.- An innovative humanist firm is committed to the complexity growing of information and communication technology and, in a different approach to dealing with employees, defines human authenticity as a form of management. It is a knowledge community that generates innovation based on deliberate decisions. Where the new motivational leaderships are valued for more efficiency.

     It is an approach where the economy and human management translate into the good management and treatment of human resources. It is very important that in this humanistic approach, we take into account the connection between employee knowledge and productive technology. As entrepreneurs, we are looking for knowledge as a human resource as value. Workers are the most important capital that we use every day to make all kinds of production, consumption and investment decisions. Their performance is part of one of the most productive assets. We should consider it, as one of the most dynamic activities of production and wealth because they are part of the business organization. They accumulate knowledge about production and marketing in the market for a new product, even in the formation of this new workforce with a humanist vision

     Moreover, the economic activity of humanistic companies is incorporate knowledge and intelligence as a supremely valuable resource. It is the vision of us as innovative entrepreneurs.

     Besides this, a movement is drawn where the entrepreneurs rest the productivity in the intelligence of the people, that is to say, we are focused in the development of the wisdom economy knowledge, hopes and dreams of the workers.

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