Sustainability model is a successful business strategy

 By Raúl Gorrín.- For a business project to be successful in the market it is indispensable that it be innovative and creative. In particular, is a powerful tool that offers us this option for those who aspire to start in the entrepreneurial world, this model involves reconsidering the relationship with customers, the supply chain, alliances and the redefinition of products, services and processes from one new perspective that revolves around sustainability.

     To go aboard on a sustainable project is not only to implement creative initiatives, it is about creating changes in the search for new opportunities. It allows us as entrepreneurs to adapt the desire to create economic, environmental and social value with an entrepreneurial spirit by redesigning and searching of sustainable and innovative business models different from the conventional ones. The sustainability requires working the triple result: economic success, environmental care and attention to the social problems of the markets, where it operates. Companies, institutions and ourselves in general can’t be unrelated to the search for solutions to the problems of the planet, if we want to ensure a life quality for the new generations.

     In the same way, we see that there are more and more companies that are worried about joining the sustainable development movement. The market is gradually being educated and wants to know what the company does in this matter. Consumers are already beginning to compare brands to see which has good sourcing practices, which works secure production processes, which develops better the issue of environmental protection and so on.

     While some companies are starting to develop some programs well advanced and they start to turn their business model into one that puts the sustainability issue as the protagonist of corporate strategy: entrepreneurship. This business model is more than an entrepreneurial scheme created by some enthusiastic that with a creative impulse promotes positive efforts that many companies are making to incorporate the sustainability concept as an essential part of corporate culture and business strategy.

     Putting it into practice, it allows companies to build sustainable brands.

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