By Raúl Gorrín.- This time, we are going to talk about the
importance of communication inside organization or the information and
dissemination processes that are essential to publicize the companies’ plans
and projects and entrepreneurship to the community. The press release is a
fundamental tool to inform about the performance and the role that your
organization plays in today's society.
We want to give
emphasis to the need to optimize the content of these press releases. There are
some aspects of it which you and your press department should be extremely
careful. In addition, these newsletters should be impressive to capture the
attention of the editorial boards of the number of media, as they compete with
the hundreds of press releases and information that comes everyday to
newspapers, radio and television stations.
Take a look
of these aspects to take into account.
1)
The
title of the press release needs to be original. Try to locate the key word of
the information content. When it is located, it should be part of the holder.
2)
Think
if you were a client. What you are looking for as a reader when you dip into
newspapers.
3)
The
keyword reveals the purpose of the information, so this should be part of the
title to sell the information.
4)
Then,
we have the press release entry, which should recapitulate the main information
and news that invites the reader to continue reading and inquire about the fact
or situation in question.
5)
The
set of basic questions: What? When? Why? Who? How? Where? When? Why? One of
them should carry the day and be the center of the news and the relevant fact
that is wanted to be known.
6)
Then,
answer the rest of the questions previously formulated according to the
priority you want to inform. That whole set of information will complement what
has been announced at the entrance.
7)
Finally,
provide a contact point available for those who wish to expand the information
provided.
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