By Raúl
Gorrín .- The world changes, always new things and from to learn thanks to the
constant transformations that operate in all areas of human life. Therefore, we
have every day new trends and ways of developing human activity. This was the
case when psychology and business management merged: psycho business was born.
And what is psycho business? Is a tool to improve the economic performance of
companies based on the understanding of the behavior of employees and clients.
Psycho businesses are used at high management levels and to discover the role
that the mind plays in business.
Psycho business
is to know and understand the psychology of people, to channel the commercial
activity in an optimal way, to get better results, more productivity and
profitability. The application of psycho business is not only limited to the
members of the organization, but it is also possible to extend its use to
customers. In the last case, the psycho business is applied with a view to
knowing and understanding the needs of the clients in order to be able to make
more precise segmentations. Also, knowing the mind and behavior of people is
essential to adapt products and / or services to the real needs of consumers.
With the application
of psycho business you will be able to improve the economic performance of the
company, since workers will offer the best of themselves so customers can meet
their needs with our products and / or services.
The
management team is the main operator of psycho business, since it is the main
actor to adopt the knowledge of this discipline to project them to the rest of
the organization. Psycho business seeks to better understand the motivation of
customers to make purchases, seeks to find ways to resolve conflicts, design
communication tools, enhance performance, motivation and productivity of
workers, while understanding market trends.
Visit:
El emprendimiento humanista
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Referencia empresarial
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Productivity and Efficiency
The Entrepreneur-humanist
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