By Raúl
Gorrín.- Relationship marketing are the activities that carry out to generate
good relationships with the clients to recollect information about consumers to
let them know the benefits and solutions that the company offer.
It is
precise a cultural change in the organizations for the actions be focus on the
client knowledge. This strategy can achieve all the company areas, that’s why
it is called Relationship Marketing. These techniques are used to the
development of supporters and distribution points making a great union.
Also, this
type of marketing is very important the client experience and his opinion about
brands, because is what the client think about the product and / or service
that is offered by the company. This improves the entrepreneur service.
In this
relationship marketing, it works with the service client department to develop
an effective strategy to create strong relationships with future clients. A
plan is developed to identify the weak points. Then, the fails will be correct
to stay in the user mind and taste that can serve to create a connection
between the client and the brand. Studios have determined, if a brand can
understand and attend clients as individuals, they can sell a 15 percent, more
than others company don’t.
This
marketing is possible when organizations make to establish an effective
interaction with their clients, since their necessities are satisfied. The
interaction between the organization and client is the aspiration of every
entrepreneur because is aware that the thin relationship with the user and
consumer will help him to divide (in a good way) his audience and, have a close
and an effective contact.
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